Pre-Conference Morning  Workshop A – Monday 17th May 2010

How to Build the Optimum Strategy and Business Case for Wireless Broadband

Led by: Phil Irvine and Rob Westwick, PA Consulting Group

Workshop Overview:

LTE has the ability to capitalise on the increasing demand for mobile business to start generating revenue quickly and encourage customers to move over to the new network. This provokes significant questions for operators such as: How do you take advantage of this market? What is the best business model to adopt? What are the opportunities and challenges?

This workshop will look at the  three levels of mobile business and how they can be used to make your LTE  strategy a success.

Who Will Benefit From Taking Part?

This workshop is for anyone involved in making decisions about the future of the mobile network and specifically aimed at operators looking to deploy LTE at some point in the future. Engineers to CTO’s from a more technical background to marketing/strategy and individuals involved in value added services from fixed, mobile operators and internet service providers would benefit most from attending this workshop.

Agenda:

09:00 Registration

Mobile Business Vision - Aligning Your LTE and Services Strategy

• Addressing services that have the potential to become important generators once LTE is deployed
• Developing a coherent strategy for delivering next generation services and a next generation network
• Ensuring a return on investment, how can carriers generate out of the ecosystem the LTE enables?
• Will carriers just be a big pipe, or can they work others in the industry to develop new and innovative services?

Customer Proposition - The Practical Examples of Application

• Understanding the customer in order to monetize new services
• Enabling a quicker uptake of services and applications
• What lessons can be learned from the past?
• Developing a pricing strategy for new applications and services,  do we need a change from previous pricing strategies?
• Examining the role of the smartphone, how can it contribute to the  success of LTE deployments?
• Building new and effective channels with customers

Business capability - What are the Changes in Strategic Thinking?

• How do carriers need to get  involved in the ecosystem?
• Building relationships and partnering  up with application, platform developers and businesses such as travel and  financial services companies
• Ensuring customer user experience  is of high quality and different to online user experience

12:30 End of Workshop